Organic Social
Working for Sun Devil Campus Stores allowed me to fully explore my creative side. I crafted multiple reels, created graphics on Canva and organized content creation days for the client.
I Shop Here and You Don’t?
One of Sabrina Carpenter’s greatest hits provided a trend for the team to incorporate into our social strategy. I produced this reel from start to finish and it is one of the highest performing posts on Sun Devil Campus Stores’ Instagram to date.
Grab the important things!
This trend had been taking social media by storm so we decided to add a Sun Devil Campus Store spin to it. We wanted to show the variety of products available at the store which aren’t often advertised in a light-hearted way.
Gold Merch
ASU has football games where Sun Devils are encouraged to wear one color in solidarity against the visiting team. To help promote the color gold for the first football game of the season, we used a trending sound to encourage students to get their gold merchandise from Sun Devil Campus Stores.
State Forty Eight collaboration post
Sun Devil Campus Stores sells State Forty Eight, a locally owned company that designs t-shirts, hats and accessories for proud Arizonans. To help display the variety of designs available in store, the team used a fun sound to launch State Forty Eight on Sun Devil Campus Stores’ Instagram account for the first time. We also successfully collaborated with State Forty Eight on this post, too.
Graphics
The summer semester presented unique opportunities to ensure the client’s grid was not all just reels. Sun Devil Campus Stores requested an informative post about the Sun Devil student-athletes that were competing at the U.S. swimming Olympic trials in June. We also wanted to show the account celebrating the Fourth of July, to help create more of a relationship with its target audience. I created both of these graphics using Canva.
